Changing what they measured on their #scorecard transformed Kellogg's cereal business. Measuring margin instead of volume led them to high-margin premium cereals like Kashi so they didn't have to slug it out with competitors in the low-margin corn flakes business.
What do I know about my client EyeCare Specialties’ work: Providing the best eye exams, eyeglasses, and contact lenses available in Lincoln? Not much. I wear glasses, but I’m neither a doctor of optometry, nor a trained optician. I’m a doctor of Traction, if you will, and a trained facilitator, teacher, and coach.
The EyeCare Specialties leadership team has the industry expertise to answer all their own questions—trust me. (I can’t believe I get to work with such smart, passionate people!) As a facilitator, I know the answer’s in the room, all the time. My job’s just to get it out of people’s heads and into the plan, so they can go execute.