I Know Nothing About Your Industry

I Know Nothing About Your Industry

What do I know about my client EyeCare Specialties’ work: Providing the best eye exams, eyeglasses, and contact lenses available in Lincoln? Not much. I wear glasses, but I’m neither a doctor of optometry, nor a trained optician. I’m a doctor of Traction, if you will, and a trained facilitator, teacher, and coach.

The EyeCare Specialties leadership team has the industry expertise to answer all their own questions—trust me. (I can’t believe I get to work with such smart, passionate people!) As a facilitator, I know the answer’s in the room, all the time. My job’s just to get it out of people’s heads and into the plan, so they can go execute.

Hitting the Ceiling

Hitting the Ceiling

So you’ve hit the ceiling.

Your business was growing, and then it stopped. You’re scratching your head trying to figure out what happened. (Or maybe holding an ice pack on your head, because hitting the ceiling hurt.)

This is an epically long article to help you diagnose the problem, fix it, and start growing again. The fixes are simple, but they’re not easy. They take discipline and commitment.

Only entrepreneurs who fear the status quo more than growth read past this point.