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Get Great People and Results with Cake, Not with Icing

Get Great People and Results with Cake, Not with Icing

You need these three layers to perpetuate your Core Values and build your culture:

  1. Hire every single person on Core Values
  2. Review based on Core Values
  3. Give a Quarterly State of the Company speech

You can bake these three layers into your company (see what I did there?) even if you’ve burned every real cake you’ve ever made. Here's how.