Changing what they measured on their #scorecard transformed Kellogg's cereal business. Measuring margin instead of volume led them to high-margin premium cereals like Kashi so they didn't have to slug it out with competitors in the low-margin corn flakes business.
You need these three layers to perpetuate your Core Values and build your culture:
- Hire every single person on Core Values
- Review based on Core Values
- Give a Quarterly State of the Company speech
You can bake these three layers into your company (see what I did there?) even if you’ve burned every real cake you’ve ever made. Here's how.