How to Simplify Your Business Plan and Execute Really Well on It

Football season’s here and business owners are asking themselves two questions: What’s Coach Riley’s strategy for a winning Husker season, and what’s my strategy for a profitable 2018?

Good news: You don’t need the Huskers’ thick playbook to get everything you want from your business next year. You need one sheet of paper, the Vision/Traction Organizer (V/TO).

The V/TO streamlines business planning so you can create a single compelling vision for your company and get everyone rowing in the same direction. With it you define who you are. What you do. Where you’re going. And how you’re going to get there with your marketing strategy, and your three-year, one-year, and quarterly plans. All on one sheet of paper.

One vision, one voice, one plan

Companies like yours don’t lack vision. Often there’s too much vision. If I asked 10 employees where their company’s going and how it’s going to get there, I’d get 10 different answers. (Ask 10 Husker fans about football strategy and you’d get 10 different answers as well!)

With the V/TO you and your leadership team will discover together the answers to just eight questions that give your leaders a complete vision and plan to take to your people—all on one page. The questions are:

Vision side

Core Values: What defines great people at our company? In other words, who are we?

Core Focus: What do we do better than anyone else? Let’s focus on that and avoid getting distracted by shiny stuff.

Lincoln company Bulu Box sold its profitable Bulu Marketplace division and focused everything on a business with even greater growth potential: Fulfilling subscription boxes for other companies. The deciding factor: Fulfillment fit its Core Focus; Bulu Marketplace didn’t.

10-Year Target: Where are we going? What’s the one inspirational goal toward which we’re aiming every employee’s energy?

Bulu Box's 10-Year Target clearly shows the owners' ambitious vision: Ship 100 million subscription boxes by 2026.

Marketing Strategy: Who’s our ideal client? Let’s define who they are, where they are, and how they think. Next, what are our Three Uniques? Let’s define what makes us uniquely different from our competitors. Finally, let’s talk only about our Three Uniques, only to our ideal clients. You get laser-focused marketing. No “spray and pray.” No wasted money.

Three-Year Picture: Let’s describe how the company’s going to look and feel in just three short years. When we can all see it in our mind’s eye, we’re more likely to get there together.

Traction side

1-Year Plan: What are the three to seven things we must do, and can do, this year to accomplish about a third of our Three-Year Picture? Challenge yourself to keep it to three goals. Across the 3,900 companies Professional EOS Implementers like me coach, those that try to do fewer things each year end up accomplishing far more.

Rocks: You need something you can move this quarter, so carve three to seven Rocks off your 1-Year Plan boulder. This is what gets you Traction: Planning out what must and can get done now to accomplish about one-quarter of your 1-Year Plan, then working only on that for 90 days. Don’t get distracted! Focus.

Issues: Let’s get all our problems out of our heads and onto our Issues List, then one by one set ‘em up, knock ‘em down, and make ‘em go away forever. Successful people are just really good at solving their issues.

When you and your leadership team discover together your answers to these questions, and strengthen the Six Key Components of your business, you’ll get everything you want from your business. Growth? Profit? Fun? Yes, yes, and yes.

A winning Husker season? Well, this isn't magic ...


Vision/Traction Organizer is part of the Entrepreneurial Operating System: A complete, proven system with simple tools that help you get three things we call vision, traction, and healthy.

  • Vision: Get leaders 100% on the same page with where you’re going and how to get there.

  • Traction: Work with leaders on discipline and accountability, to execute the vision.

  • Healthy: Build a healthy and cohesive Leadership Team.

From there, as goes your leadership team, so goes the rest of your organization. Your entire organization gets crystal-clear on your vision; much more disciplined and accountable in executing your vision; gains consistent traction; and moves forward shoulder to shoulder together as a healthy, functional, cohesive team.

Text or call me at (402) 202-2820 if any of this resonates with you. I’d love to show you and your leadership team how to get vision, traction, and healthy right away.